A business that doesn’t have a strong website is likely not a very strong business. From major corporations to small local businesses, having a solid digital presence is important not only to show that the business exists, but to present its best foot forward to potential customers and clients. read more

Working with an online marketing consultant will help your business make the transition from a site that draws high traffic to a site that pulls excellent conversion rates. read more

Before you click away from this article, thinking you don’t want to hear someone else telling you about having to integrate another important component into your website, give this some thought: what if we told you that landing pages are the difference between all the money you spend on Google ads getting you nothing, and the ads allowing you to get leads for half or one-third... read more

Do you remember when the idea of having a website was foreign and mind-boggling, requiring hours of professional work to craft an outcome that was mediocre at best? Fast forward several years, where you can now find online templates and many pre-made websites which are easily and quickly turned into your website, marked with your branding and content. But new and easier,... read more

Are you getting bombarded with emails about Google’s changes to rankings for mobile search? Even we are getting emails and LinkedIn offers to update our website (which has been optimised for mobile for 2 years now) which leaves me wondering about the the lead generation planning of those companies - but I digress. read more

Landing Pages Basics: What, Why, How. Landing pages are often talked about, sometimes used, but rarely built well, tools with the potential to double or triple the leads your advertising produces. Done poorly, they are a complete turn off for your customers.  read more

This list is not the ONLY things that matter, they were just top of mind for me when I needed to write some ideas down. read more

Once you have decided you need a mobile version of your website, the next step is 'How should I go mobile?' There are several options, each with different price points, and different advantages and disadvantages. read more

Analytical Design is all about realising that regardless of how much time, or how much money you spend on an initial web design, you can never be certain that your design is going to be the one that sells well.  read more