A business that doesn’t have a strong website is likely not a very strong business. From major corporations to small local businesses, having a solid digital presence is important not only to show that the business exists, but to present its best foot forward to potential customers and clients. read more

Working with an online marketing consultant will help your business make the transition from a site that draws high traffic to a site that pulls excellent conversion rates. read more

Before you click away from this article, thinking you don’t want to hear someone else telling you about having to integrate another important component into your website, give this some thought: what if we told you that landing pages are the difference between all the money you spend on Google ads getting you nothing, and the ads allowing you to get leads for half or one-third... read more

Are you getting bombarded with emails about Google’s changes to rankings for mobile search? Even we are getting emails and LinkedIn offers to update our website (which has been optimised for mobile for 2 years now) which leaves me wondering about the the lead generation planning of those companies - but I digress. read more

There are dozens of ways to communicate with existing and potential customers – online, offline and in person. This makes it extremely difficult to ensure you are delivering a consistent message across all touch points. And yet, consistency is the key to developing trust in your business. You need to earn the trust of your target market before your sales will really start to... read more

The easiest way to increase sales is to give past clients a reason to come back. Yet in my opinion, it’s also the most overlooked sales strategy. read more

Every rule has its exceptions but generally speaking, if you start with bad ingredients, you’ll end up with a bad meal. It’s the same with websites. read more

Landing Pages Basics: What, Why, How. Landing pages are often talked about, sometimes used, but rarely built well, tools with the potential to double or triple the leads your advertising produces. Done poorly, they are a complete turn off for your customers.  read more

In this article the term “Conversion” refers to converting those who visit a particular website into customers. Whether the purpose of a site is to sell designer shoes, concert tickets, or counselling services, the ultimate goal is the same. Knowing how conversion optimisation works can help anyone who runs a website to convert as many people as possible into customers. read more

This list is not the ONLY things that matter, they were just top of mind for me when I needed to write some ideas down. read more